How much vertical integration is needed in consumer products to make them a great consumer product. Just like the Palm Pilot before it, the iPod is the quintessential 21st Century consumer hit, however it is characterized by a highly integrated experience from design all the way through to the in-store experience and the brand experience. Corporation by in large have been notoriously bad at creating experiences when they have been successful at the corporate level.
Tags: 21st Century, Apple, Brand Experience, Experiences, Ipod, Palm Pilot, Sony, Store Experience, Vertical Integration
